KANSAS CITY, MISSOURI (May 28, 2014)—Stonecroft announces today the launch of a new branding campaign featuring a redesigned logo and updated brand identity.
“Stonecroft’s 75th Anniversary gave us an opportunity to celebrate God’s goodness to Stonecroft historically and to plan for the future,” said President/CEO Lorraine Kalal. “Stonecroft began with a heart to communicate the Gospel of Jesus Christ with women worldwide. We continue to passionately pursue this mission, yet we realize the need for a more contemporary and relevant brand that will attract the next generations of women to serve as volunteers in sharing the Gospel. Stonecroft will help these women take the Gospel to their coworkers, friends, and neighbors. They will deliver the Good News of Jesus’ work on the cross to each woman where she is, as she is.
“Our desire to engage generations of volunteers in Gospel ministry leads us to this vibrant, colorful look that features a stylized cross as the primary brandmark coupled with a modern typestyle. This new brand signature characterizes our unique ways of sharing Jesus with women in the rhythms of everyday life—taking the Gospel to them where they live, work, and play, in whatever stage or circumstance of life,” Kalal said.
“We believe our new look will attract women eager to share their faith, those who seek training and encouragement to do so, and those who need to hear the Good News.”
Stonecroft will begin to apply the new brandmark at stonecroft.org, on new resources and materials, and on supporting tools for new pilot programs, beginning in the summer of 2014.
Stonecroft moves its headquarters from Kansas City, Missouri, to Overland Park, Kansas in June 2014. Plans are underway for the new Stonecroft brand to be incorporated into the interior design of the new offices.
Style guides, design templates, and supporting graphics files will be made available for international, regional, and local programs later in 2014.